Stop paying for Google Ads clicks that were never going to convert.
Search Term Pro blocks 90% of wasted ad spend and improves traffic quality on autopilot using ai applied negatives.
Companies saving big with Search Term Pro
Features
Negative keywords you'd have picked yourself
The judgement is the product. Everything else exists so you can trust it enough to leave running.
Context
Every term, read against your account
Each search term is judged against your keywords, your landing pages and the negative lists you already run — so the call is about your business, not a generic blocklist. Brand terms and their misspellings are never proposed, and anything conflicting with a keyword you actively bid on is caught before it reaches you.
Control
Nothing goes live until you say so
Proposed negatives are selected and availabe for review in your account and sent to you via email. Nothing reaches your account until you confirm, and you can leave it that way forever. Every applied negative is logged with what it was, when it went live and which review proposed it — changed your mind, revert it from the same screen.
Autopilot
Hand it the schedule when you're ready
Put reviews on a schedule and let them run and apply on their own. It's per account, so a new account can stay in review mode while a proven one runs itself. The price is flat per account, so a busy week costs the same as a quiet one and there's no meter to watch.
RunsWeeklyonMondaysat9am
Applies negatives automatically
Reporting
A month of waste, in one picture
Every review logs what it blocked and what that spend would have cost, so the month adds itself up while you're not looking. Nothing here needs checking daily — at the end of it there's one figure you can send to a client or a boss, with the terms read and the negatives applied behind it.
$1,486
17,640
Terms read
1,204
Negatives applied
9%
Spend on junk
The result
Cleaner traffic on autopilot
The clean score is the share of your spend that reached terms worth paying for. It climbs on its own as blocked terms stop triggering, which makes it the one figure worth checking after a review — and the one that tells you when the account no longer needs you.
Excellent
91% of last month's spend went to terms worth paying for. The rest is already blocked.
- 0–49
- 50–89
- 90+
Customers
The accounts this was built on
Search Term Pro started as an afternoon a week on the accounts below: reading their search terms by hand and writing the negatives. The software is that judgement, without the afternoon.
Pricing
$19 a month per ad account
Your first month is free — no card, one account. After that, every connected account is one flat monthly price, reviewed every day, cancel any time.
Plan
First 30 days free on one account, no card. Then billed monthly for the accounts you have connected. Cancel any time.
- As many Google Ads accounts as you like — each one is $19
- Accounts with up to 60,000 search terms a month — larger ones get their own plan
- Advanced AI search term reviews
- One-off reviews whenever you want
- Scheduled reviews: daily, weekly, monthly or quarterly
- Every change logged and reversible in one click
- Advanced analytics, notifications and rules
Over 60,000 search terms a month is rare — a few very large retail or travel accounts. We measure it when you connect and tell you straight away.
FAQ
The questions worth asking first
What do I get for free?
A full month, no card: connect one ad account and run reviews whenever you like, one-off or on a schedule, same as on the paid plan. When the month ends, reviews pause until you subscribe; nothing is charged without you choosing to.
Will it change my account without asking?
No. Review mode is the default: proposals wait for your approval, and you can leave it that way permanently. Scheduled auto-apply exists, but it's per account and off until you turn it on.
What if it proposes something wrong?
Every applied negative is logged and reversible from the same screen — one click puts it back. Brand terms, their misspellings, and anything conflicting with a keyword you actively bid on are held back before they ever reach you.
What does it cost?
$19 per connected ad account per month, reviewed daily, cancel any time. Connect a second account and the bill becomes $38; disconnect one and it drops from the next month. There's no usage meter to watch.
Is any account too big?
Almost none. What a review costs us depends on how many new search terms an account produces, not on what it spends — a high-CPC account with a few hundred terms a month is small by that measure. The plan covers up to about 60,000 search terms a month. An account past that is measured when you connect it and set up on its own plan instead.
How does a review work?
Every candidate search term is read against your account — what you sell, your keywords, what converts, your notes and rules — and negatives are proposed with a one-line reason each. Every proposal is then checked deterministically before it can be applied: brand terms, converting queries and anything that would block an active keyword are rejected. The reading is ours to keep improving; there's nothing to pick and nothing metered.
Cleaner traffic, less money wasted.
Connect your accounts, scan your terms, and block wasted spend.